About Us

At Cetera Advisor Networks, our independent business model ensures that your financial goals remain the focus of all strategies and decisions. Backed by robust support teams and resources, we maintain the autonomy to recommend solutions that align with your unique needs, free from sales quotas or proprietary product pressures. Our partnerships with leading organizations like Cetera Financial Group, Pershing, and Cetera Investment Services empower us to deliver superior service and unwavering client-centered support.

What Sets Us Apart?

  • Independent and Client-Focused

    Our independence means no sales quotas or corporate mandates. Every recommendation we make is driven by your financial goals, ensuring tailored solutions that meet your needs.

  • Backed by Industry-Leading Organizations

    We are affiliated with Cetera Financial Group, a trusted network known for its innovative wealth management platforms, award-winning services, and technology-driven solutions. This partnership gives us the tools and stability to prioritize your success.

  • Secure Custodial Relationships

    Through custodians like Pershing LLC and Cetera Investment Services, your investments are held securely and professionally managed. These institutions are renowned for their rigorous compliance standards, financial stability, and commitment to client protection.

  • A Commitment to You

    While we are supported by exceptional organizations, the most important relationship we have is with you. Our mission is to strengthen your financial confidence and deliver personalized strategies that align with your unique vision for the future.

Who We Are

Meet Joel Faber

A man in a suit and tie smiles for the camera

At our firm, the client— and only the client— is our top priority.



Our motivations for becoming financial professionals are profoundly personal. We witnessed many friends and family members struggle to access the guidance they needed to chart their financial futures. With our expertise in personal finance and our professional training, we are confident in our ability to assist individuals in preparing for what lies ahead. Throughout our years in the industry, we have established a reputation for simplifying complex financial concepts, enabling people to understand personal finance and leverage these principles to achieve their financial goals. We are dedicated to serving our community.


Over time, we've discovered that a collaborative approach can effectively address the diverse needs of clients as they navigate the intricate landscape of financial services. We invite you to explore and experience the transformative impact of our offerings. We believe that seeking insights from multiple sources with varied backgrounds, education, and experiences provides our clients with invaluable advantages.


Recognizing that no single strategy works for everyone, we ensure that each client receives our full attention—from planning to execution and follow-up. We adopt a proactive strategy to help you formulate a plan that aligns with your financial goals and objectives, employing the most effective methods available.

Frequently Asked Questions

  • What does it mean that you’re an independent financial advisor?

    Being independent means we are not tied to sales quotas or proprietary products. We have the freedom to recommend financial strategies and solutions that are tailored specifically to your goals and financial situation.

  • Who is Cetera Advisor Networks, and how do they support you?

    Cetera Advisor Networks is our broker-dealer, providing resources, technology, and support to help us serve you better. They handle trade execution and ensure compliance with regulatory requirements, allowing us to focus on your financial needs.

  • What is the role of a broker-dealer in managing my investments?

    A broker-dealer executes trades on your behalf and ensures compliance with regulatory standards. They provide the platform and infrastructure necessary for us to manage your portfolio effectively.

  • Who holds my investments, and are they secure?

    Your investments are held by custodians like Pershing LLC, a subsidiary of Bank of New York Mellon, one of the world’s leading financial institutions. These custodians ensure the safety of your assets and adhere to strict regulatory standards.

  • What types of financial services do you provide?

    We offer a wide range of services, including retirement planning, investment management, insurance solutions, estate planning, tax strategies, and more. Every service is customized to align with your unique financial goals.

  • How do you ensure transparency in your recommendations?

    We maintain a client-first approach, free from proprietary product requirements or sales pressures. Our goal is to provide clear, unbiased advice that serves your best interests.

  • What technology or tools do you use to enhance financial planning?

    Through our partnership with Cetera Financial Group, we leverage award-winning wealth management platforms and innovative technologies to create tailored strategies and provide ongoing financial insights.

  • How can I get started working with your team?

    You can get started by scheduling a consultation through our website or by contacting us directly. We’ll take the time to understand your goals and develop a personalized plan to help you achieve financial confidence.

Get in Touch Today

Ready to take control of your financial future? 

Contact us today to schedule a consultation and discover how we can help you achieve your financial goals.